Trade magazines vs. blogs

Will blogs replace trade magazines? It's probably not a fair comparison (or at least it didn't hold up in this blog-only news diet).

I do know this...trade magazine editors need to embrace blogging. What's a blogger if not a trusted , plugged-in persona disseminating information in a narrowly defined area? Isn't that what our editors are supposed to be?

Indeed, the best bloggers seem to have become exponentially more efficient at finding and disseminating highly relevant information quickly and briefly. By contrast, trade magazine editors have traditionally disseminated information slowly and at great length (at least on monthly pubs). Editors are cruising for a disconnect here on the information highway.

Here's a more measured view of the magazine vs blog debate.