Thursday, October 01, 2009

Apple positioned to take the lead on book, newspaper AND magazine content with tablet device

Today I saw this Gizmodo piece on how the rumored Apple Tablet is positioned to take the lead on digital publishing with its rumored device. This echoes my earlier piece claiming that of all the hardware, software and content companies trying to migrate the magazine experience to a tablet device, Apple is best positioned to win this game.
While Apple is famously tight-lipped, there's enough evidence to suggest that this tablet is going to happen.  Once it comes out, this is when, as publishers, we need to start thinking about magazine content on a serious first-generation tablet device.
Print is never going away (at least not for a really long time). But the debut of this device will mark the first time that magazines can come close to replicating the high fidelity of a print experience via a tablet device. It's a historical moment. And I, for one, can't wait to see how this future unfolds.

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