tag:blogger.com,1999:blog-11105437.post222909395100999968..comments2008-07-03T13:58:55.599-07:00Comments on B2B Digital Media: Who is in charge of your publication's product dev...Dave Newcornhttp://www.blogger.com/profile/16220822856643605874noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-11105437.post-47967693220262156692008-07-03T05:59:00.000-07:002008-07-03T05:59:00.000-07:00Dave,Our product development person is our directo...Dave,<BR/><BR/>Our product development person is our director of marketing; she's in the best position to assess both audience and advertiser needs, and to meld them together. But she really relies on input from both editorial and sales in order to do this.<BR/><BR/>And I like your idea about rewarding whomever it is who generates the successful product. The argument against doing so is that Jack Beaudoinnoreply@blogger.com