tag:blogger.com,1999:blog-11105437.post304191574579936472..comments2007-10-25T07:23:48.030-07:00Comments on B2B Digital Media: Brand awarness for search? Let me count the ironie...Dave Newcornhttp://www.blogger.com/profile/16220822856643605874noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-11105437.post-4579247896667294902007-05-16T20:59:00.000-07:002007-05-16T20:59:00.000-07:00Keith, you can call that branding, it's truly a qu...Keith, you can call that branding, it's truly a question of reach. Say you're paying $2 a keyword -- relatively cheap, for some words -- and you wanted to reach 40,000 qualified people (which Google doesn't provide ANY audits--witness the clickfraud, of which i've seen estimates hovering around 15%). Say, for the sake of this argument, Google was able to miraculously provide 40,000 people who Dave Newcornhttp://www.blogger.com/profile/16220822856643605874noreply@blogger.comtag:blogger.com,1999:blog-11105437.post-55055058754561958002007-05-16T11:24:00.000-07:002007-05-16T11:24:00.000-07:00How does search marketing = branding?Simple- where...How does search marketing = branding?<BR/><BR/>Simple- where does someone go after they click on the advertiser's link? To their advertisers page, loaded with branding.Keith Gregoryhttp://www.ruminatio.comnoreply@blogger.comtag:blogger.com,1999:blog-11105437.post-60079065847192420232007-05-14T08:18:00.000-07:002007-05-14T08:18:00.000-07:00David,Incredibly insightful, as usual. To say that...David,<BR/><BR/>Incredibly insightful, as usual. To say that search marketing is primarily for branding is like saying that a well-equipped BMW 7 series is primarily for listening to music. Sure, you can do that with it, but you can do a whole lot more a whole lot better with the vehicle in question. And if you only use it for that function. you are missing out on the true power of the medium (Mark Heimbergnoreply@blogger.com